The role of a Business Plan

A business plan should be the cornerstone of any professional company, yet many enterprises never documented their company vision and commercial strategy. This oversight can lead to a lack of clear direction and measurable targets.

 

We understand that a business plan is more than just a profit and loss statement.

 

It’s a detailed document outlining the company’s objectives, strategies, and necessary resources, covering every aspect of the business from market analysis to operational strategies.

 

Key elements include:
  • Clear targets, budgets, and objectives
  • A roadmap to achieving your vision

 

A well-written business plan serves as a strategic tool for both the creation (investor pitch) and ongoing management of a company. It ensures alignment with goals and effective communication with stakeholders, explaining how you will transform your objectives into results.

Benefits of a strong Business Plan

  • Attracting investors A well-structured business plan is essential for pitching investors and securing funding.
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  • Orienting your strategy A comprehensive business plan is crucial for both the creation and management of a company.
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  • Driving innovation A business plan acts as an innovation catalyst when developing new business activities.
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Our approach to Business Planning

At Altesia, our approach to develop business plans is both strategic and comprehensive

The results of our Business Plan support

We want to ensure that your business plan becomes a strategic tool to drive your company’s growth on the long-term. Beyond the strategic aspects, a business plan is also a powerful communication instrument for CEOs, helping to align teams, departments, and stakeholders around a shared vision and measurable goals.

Your finalized Business Plan will include:

 

  • Your company’s DNA, including its vision & mission.
  • Your market analysis: Market study, target clientele, and competitive analysis.
  • A marketing and sales strategy: Comprehensive marketing and sales plan.
  • An organizational structure aligned with business objectives.
  • A financial plan : Revenue and expense forecasts, cash flow projections, and profitability analysis, as well as all funding requirements.
  • KPIs: Establishing key performance indicators to make goals tangible for sales, production, and other departments.

 

Business Plan capture -

What we don’t do

At Altesia, we are committed to providing genuine value with a no-nonsense approach:

 

  • Not defining your strategy for you: instead we help you making a coherent business plan, building your P&L from your strategy.

  • No unchallenged assumptions. We never put the Altesia name on a plan without thoroughly challenging and understanding the underlying assumptions.

  • No data crunching for SMEsWe don’t engage in mere data crunching unless it’s part of financial support for a large corporation. For SMEs, we provide tailored, strategic insights, not just numbers.

  • No « Altesia approved » without meritWe don’t stamp « Altesia Approved » on anything without ensuring its accuracy and alignment with our rigorous standards.

  • No starting from scratch. We aren’t a strategic consultancy starting from a blank page. We build on existing frameworks to provide focused and impactful advice.

 

We uphold our reputation by ensuring every piece of advice and every business plan we create is thorough, well-founded, and genuinely beneficial to our clients.